This may be a gigantic leap, but I assume most bloggers write and do it with such passion so that others can read what they’ve written.
Sure, that is just a bit obvious and somewhat of an understatement and I get that. Nevertheless, Dr. Tanya does present what is often a challenge within the blogging world and that is engaging readers to increase blog traffic and hence blog growth.
As such the next installment(Number 15!!) in Dr. Tanya’s Blogging Insights Series is Blogging Insights #15 – Traffic and Growth
Dr. Tanya gives us this short preamble from her perspective.
Blog traffic: visitors, readers, followers, likers(I know that’s not a word), is what makes your blog go. You may be posting pearls of wisdom and gems of literature on your blog, but if nobody’s reading them what’s the point?
On the other hand, you see blogs with hardly stellar content that seem to be doing so well that they are the bloggers’ primary source of income.
The difference between these two scenarios is their difference in reader engagement.
She gives us three questions to consider:
- How often, if at all, do you check your blog statistics?
- What methods do you use to increase reader engagement,(provided you care about this)?
- Do you actively promote your blog on social media?
Perhaps, before getting started, there are two questions to keep in mind and which may be germane to the entire discussion.
Both are more from a holistic perspective and they are:
“Why am I blogging in the first place?” and secondly, “are blogging stats important in regards to my first answer?”
How often, if at all, do you check your blog statistics?
My guess is, far too often.
Looking at blog stats is similar to driving by a car wreck. You know you shouldn’t look or don’t need to look, but you just simply can’t help yourself from taking at least a small peep.
One of the problems with viewing and obsessing over “blog stats” is that a portion of it can and is simply outside of your control. Those external factors(like algorithm search engine changes) and others as well, we just don’t have any control over, even though we may ultimately wish we did.
How those external factors impact our blog growth, traffic and reader engagement is a topic that frankly can be better covered in a separate post.
You can be cranking out really good content like you always have; publishing material at your peak viewing times; doing all of the so-called right things and your views can “plummet like a rock thrown into a pond” when compared to the same time in the past.
For example, I feel that I’ve been doing exactly the same things as compared to 2019 at this time. but views for January 2020 has dropped by a whopping 30 percent. So, not sure why the dramatic change?
So generally speaking, I don’t get too wrapped up in my “blog stats.”
However, having just stated that, I do get somewhat wrapped up in my “blog stats”(see a couple of paragraphs above). Nevertheless, I might go through and see if I can find anything in terms of differences between January of this year as compared to last year.
Not sure I’ve answered the question!
But yes, I look at them far too often and get my “pantaloons” in a twist over them more times than I care to admit.
What methods do you use to increase reader engagement,(provided you care about this)?
I actually had to “Google” what “reader engagement” meant.
Evidently, it appears there is much that one can learn regarding “reader engagement.”
I wonder if there are any bloggers who feel like I do in this situation? You feel stuck or caught between writing content based on some cathartic or simply personal reasons and on the opposite side of the coin feeling the need to write content your readers and potential new readers WANT to read.
I’ve read articles by blogging pro’s who indicate you need to write what your readers WANT to read. Which makes perfect sense to some degree.
But, what about the topics and passion I WANT TO WRITE ABOUT?
Right now in my own blogging journey, I work at producing content that has these components for the most part in them:
- content that has specific and personal meaning to me
- that the content will have the same or similar personal meaning and relevance to those reading it
- try to include elements within each post to engage responses from the readers
- use plenty of visuals and other tools in the post to make it engaging and easier to read
Ultimately, there is much more I can do in terms of actively engaging with readers. Time for some more research I guess.
Do you actively promote your blog on social media?
The keyword here is “actively.”
I find the entire promotion bit of blogging slightly overwhelming in terms of the time it can consume. If I could get someone to do it for me, that would take much of that overwhelming feeling it creates and thus heave it out the nearest window to land in the mud.
I have my WordPress site set up so that when I post something it immediately gets posted on FB and Twitter. I usually will edit the FB posting to have a short preamble describing or setting-up what the post is about.
On Twitter, I may re-tweet the post and add some hashtags to it. But, more often than not I usually forget that it was posted on Twitter and get on with whatever I’m doing.
When I first started blogging, I created both an Instagram and Pinterest accounts for the site. This was when I was more focused on writing trip report content on our outdoor adventures. I find both Instagram and Pinterest far too time-consuming(way more so than FB and Twitter) to get correct images and right text for both platforms.
But, having said that I do from time to time get my posts over into Pinterest. Instagram not so much. Working from your phone for Instagram is simply at times not worth the effort.
Again, much of what I’ve read indicates that using social media to promote your blog is exceedingly important. Kind of a numbers game I guess.
One way to look at it is without promotion, your blog can get somewhat lost in a sea of millions of other blogs out there. Promotion on social media helps it to rise to the surface to be at least seen.
The question becomes how much effort and expertise are needed and how much time are you willing to put forward. Assuming that we all still work full-time or have other commitments like a family and such, that also requires a significant amount of energy as well.
Final thought.
I keep coming back to these two questions.
“Why am I blogging in the first place?” and secondly, “are blogging stats important in regards to my first answer?”
Perhaps there is a need to answer those two questions first.
Once again, a huge thanks to Dr. Tanya(Salted Caramel) for her neverending work on this “Blogging Insights Series” and specifically looking at blogging traffic and growth.
I look forward to seeing what other bloggers feel and have to say, regarding the relationship between reader engagement, blog traffic and growth.
— get outdoors; find inspiration; discover yourself —
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