Thoughts From The Wilderness – Blogging Insights – “Do You Have A Niche?”

In the blogging world the word “niche” or “what is your blog’s niche?” gets thrown around like baseballs during batting practice or warm-ups before the actual game.

But, what does the phrase “what is your blog’s niche?” mean?

A quick Google search provided this response(of many possible ones).

A niche is – in simple terms – the general topic matter that you write about. It’s the passion or main theme of your blog. When you have a niche, all your posts revolve around that main theme, and that’s essentially all you talk about.

insightsThe next installment(Number 17) in Dr. Tanya’s Blogging Insights Series is Blogging Insight #18 – “Do You Have A Niche?”

There has been much written and much to be written in the future about “niches and niche blogging.”

From what I’ve discerned, much of this debate focuses on several aspects, such as:

  • niches – yes or no?
  • whether a blogger really needs to have a niche that their blog fits it?
  • if so, what should that niche be?
  • can a blog fit nicely into several niches?

Dr. Tanya poses a few questions to help us along the “niche path.”


Do you have a niche for your blog?

If so, tell us more about it. (ignore the rest of the questions).

Have you ever thought of niche-ing down and why?

If you chose just one as your niche, how much would you miss writing about the others?

Here are my unqualified responses.

Do you have a niche for your blog?

Yes; no; maybe.

I guess in the past, I may have thought about where my blog(“justabitfurther”) might fit within the entire blogosphere, but when that happens, I go and lie down until the thought passes.

nicheIt has become obvious to me, that at the beginning for many “just in the starting gate newbie bloggers,” far too much emphasis gets placed on a lot of stuff that just doesn’t matter, including “now that you’ve signed up to blog, what is your niche; damn it – you need to have a niche!”

All of it may matter at some point along their blogging journey, but how many of us simply started to blog because you had something to say and desperately hoped that at least one person out in the world would listen?

If so, tell us more about it

Okay. What you you like me to say then?

If I had to say what, if any “niche(s) my blog fit into, I might say:

  • outdoor adventures
  • personal development
  • motivational thoughts
  • inspirational ideas
  • nature and outdoors
  • hiking

At this stage of “justabitfurther’s” evolution, we don’t necessarily fit into one specific niche.

And I’m okay with that.

Have you ever thought of niche-ing down and why?

nicheI don’t know what “niching down” means.

But, “Mr/Ms. Google” did give me this answer:

Niching down means having a clear focus on who your ideal target customer(audience) is and aligning your marketing(blogging) to match.

Seeing as “niching down” is a totally new concept to me, I haven’t given it any thought.

All of us are at different points along the “blogosphere curve.” In fact, we might be travelling along entirely different curves altogether.

niche2The point is, blogging is a journey that takes time and part of the trip is the motivation for the journey in the first place.

Your blog may start as one thing, but over time it may change, grow and ultimately mature into something else. And part of that journey and maturation may very well be narrowing down from a large and wide blogging area(s) at the beginning to something much more specific further along the way.

People(bloggers) have to go through that process at their own speed.

If you chose just one as your niche, how much would you miss writing about the others?

Simply said, it would be like losing an old friend.

It does seem like I’m rambling on like “a broken record”, but each of us is on our own “blogosphere – blogging journey” that only we can travel and ultimately finish and finish on our own terms.

If at the end of the day, you or I never “niche down”  or even figure out “what niche our blog fits into” or even “if we need a niche in the first place”, does it really matter? If we’re happy, satisfied and contented with our blog and it brings us great pleasure, enjoyment and fulfillment, does the rest of this stuff even matter?

I don’t think it matters at all.

As always, a huge thanks to Dr. Tanya(Salted Caramel) for her neverending work on this “Blogging Insights Series” and looking at the necessity of niches and do we as bloggers need to find where our blog fits into all of this.


—  get outdoors; find inspiration; discover yourself  —